Archive for February, 2011

The Ideal Toy Company, founded in New York by Morris and Rose Michtom, may not have survived the Great Depression had it not been for the Shirley Temple doll.  The company gained exclusive rights to produce dolls in the likeness of screen star, Shirley Temple, in 1934.  It is estimated that between October and December of 1934, Ideal sold more that 50,000 Shirley Temple dolls!  WOW!

I was intrigued by the story of how Ideal “discovered” Shirley Temple and began pursuing the license to create dolls in her likeness.  The book Shirley Temple Dolls and Collectibles, by Tonya Bervaldi-Camaratta describes the story as such:

In late 1933, a well-known doll dress designer, Mollye Goldman, employed by the Ideal Toy Company, saw the movie Merrily Yours, a short film costarring Shirley Temple.  She saw something very special in Shirley.  After the movie, Mollye immediately called her boss, Morris Mitchum (who was still on the board of directors at Ideal) to tell him about little Shirley.  The first thing he asked her was, “What is a Shirley Temple?”  He would soon find out.

I am listing this gorgeous Shirley Temple doll and another very rare Shirley Prototype doll in special 3-day auctions on Ebay, starting tonight, Sunday the 27th, at about 10:30 EST.  Check out the link to my auctions at the top of the page!  GREAT BARGAINS!

This beautiful, all original Snow White doll was produced by Madame Alexander in 1937 to coincide with the release of the Walt Disney film. 

The landmark film was the top-grossing box office draw ever until “Gone with the Wind” broke its record in the 1939/40 season.  Not bad, considering Disney’s wife, Lillian, had told him years before that “No one’s ever going to pay a dime to see a dwarf picture.”

“Snow White and the Seven Dwarfs” was the inspiration for MGM to produce its own fantasy picture, “The Wizard of Oz” and paved the way for countless full-length animated films afterwards.

It’s amazing to ponder the domino effect this one film produced!  And, think of all of the wonderful toys that would’ve never been had it not been made!

This sweet doll is currently for sale on Ebay.  Check out the link to my auctions at the top!


I remember how awful it was to be sick as a child. A card like this, with a fun paper doll to cut out and play with, certainly would make a sick girl’s day a lot brighter!

This paper doll card dates from the 1950’s and is from a boxed set of “Toy Cards.” I love the doll’s raincoat!

This card is currently listed on EBay. Check out the link to my auctions at the top of the page to bid!

I’m hoping to get into a better blogging pattern again. I apologize to my regular readers for my long absence!


So, life hasn’t slowed down for me at all!  The past few weeks have been some of the most hectic and stressful of my life.  I promise to get back into a better blogging pattern soon though!  Sharing about toys is just too much fun!

I have another one-of-a-kind snapshot for you today!  I purchased this precious image of a Depression-era girl with her Shirley Temple doll recently.  Looks like she’s have a wonderful day of play!  With all of the snow we’ve been having up North, I’d sure like to trade places with the sunny setting in the snapshot!