The Ideal Toy Company, founded in New York by Morris and Rose Michtom, may not have survived the Great Depression had it not been for the Shirley Temple doll. The company gained exclusive rights to produce dolls in the likeness of screen star, Shirley Temple, in 1934. It is estimated that between October and December of 1934, Ideal sold more that 50,000 Shirley Temple dolls! WOW!
I was intrigued by the story of how Ideal “discovered” Shirley Temple and began pursuing the license to create dolls in her likeness. The book Shirley Temple Dolls and Collectibles, by Tonya Bervaldi-Camaratta describes the story as such:
In late 1933, a well-known doll dress designer, Mollye Goldman, employed by the Ideal Toy Company, saw the movie Merrily Yours, a short film costarring Shirley Temple. She saw something very special in Shirley. After the movie, Mollye immediately called her boss, Morris Mitchum (who was still on the board of directors at Ideal) to tell him about little Shirley. The first thing he asked her was, “What is a Shirley Temple?” He would soon find out.
I am listing this gorgeous Shirley Temple doll and another very rare Shirley Prototype doll in special 3-day auctions on Ebay, starting tonight, Sunday the 27th, at about 10:30 EST. Check out the link to my auctions at the top of the page! GREAT BARGAINS!