It is not certain if the Ideal Toy and Novelty Company would’ve survived the Great Depression without the Shirley Temple doll. Ideal acquired the rights to make dolls in the young star’s image in 1934, and by 1941, the company had sold 45 million dollars worth of Shirley Temple dolls. The dolls produced by Ideal bear an uncanny likeness to Temple – from the dimpled cheeks to the thick head of blonde curls!
This is an early Shirley Temple doll I have for sale on Ruby Lane. She is wearing the iconic red and white polka dot dress from “Stand up and Cheer” and is still in her original box! Her head is not marked with “Shirley Temple” but with an earlier Ideal Marking. You can read more about how Ideal marked their Shirley Temple dolls below, an excerpt from www.shirleytempledolls.com:
The first Shirley Temple dolls were marketed in fall of 1934, at that time, “Stand Up and Cheer” had just come out, and Shirley was just beginning to gain popularity. Because Ideal (the ONLY company licensed to sell the Shirley Temple doll) did not know how successful the dolls would be, the first dolls, the “prototype” doll, were not marked Shirley Temple, and were only marked on the inside of the head “(C) 1934 Ideal Novelty and Toy Co.”(also might be marked just Ideal on the head), by my own observation, these dolls had chubbier cheeks than the Shirleys made later in production, probably because Shirley was so young, and chubby herself. These dolls are slightly more valuable that the later Shirley dolls. CLICK HERE to see a prototype Shirley Temple prototype doll.
Once Christmas of 1934 came, and Ideal saw how successful the Shirley doll would be and so they got a patent on the Shirley Temple doll. For the first year of production, the name SHIRLEY TEMPLE was stamped on the doll along with a COP, which stood for Copyright Pending. Once Ideal got the copyright, the dolls said SHIRLEY TEMPLE on their head and back. The markings came as follows:
1.SHIRLEY TEMPLE (in the shape of a half circle)
2.SHIRLEY TEMPLE (in the shape of a half circle) IDEAL N.&T.Co. (inside the half circle, usually written IDEAL, straight across, on one line, and N.&T.Co. on the next), this mark also came with COP (C with the O and P inside it), to stand for Copyright Pending
SHIRLEY TEMPLE (just as written)
4.Shirley Temple with IDEAL in a diamond below it, I have also seen just the Ideal in the diamond on the back of some Shirley dolls.
The beautiful doll pictured is for sale! Click here for details!
Antique Toy Chest is now on Facebook! The Facebook Fan page is a great venue for updates on new items, sales, toy shows, and more! Click here to become a fan. Fans get 10% off of any non-sale purchases in my shop on Ruby Lane!
The stunning picture of the double rainbow in the gallery is from my trip to CO (just got back last night!). Wonderful time with friends!